The BBC-produced documentary film “Sunrise in Armenia” has become one of the broadcaster’s most-watched programs, achieving a remarkable 98.5% viewership rate—well above global averages—according to Armenia’s Tourism Committee.
Aired worldwide through the BBC’s collaboration with Paramount Pictures’ international television networks, the film showcases Armenia’s breathtaking landscapes, rich cultural heritage, and unique identity. It reached millions of viewers globally as part of a high-rating programming lineup.
Tourism officials say the film’s international success is expected to significantly boost Armenia’s visibility as a travel destination, opening new opportunities for tourism growth and sector development
