BBC’s “Sunrise in Armenia” program has showcased the beauty of Armenia to a global audience through a 30-second promotional video that captures the country’s breathtaking landscapes, rich history, and vibrant culture. The video is the result of a collaboration between Armenia’s Tourism Committee and BBC Global News.
The BBC crew visited Armenia to film stunning footage for the video, highlighting the nation’s natural wonders and cultural heritage. The promotional video introduces Armenia as a top tourist destination and has been aired 18 times on BBC TV, reaching millions of viewers worldwide.
“I am excited to finally share that in collaboration with BBC News (Global), a promotional video was launched highlighting the breathtaking landscapes, rich history, and vibrant culture of Armenia,” said Sisian Boghossian, Former Head of Armenia’s Tourism Committee on LinkedIn.
The video invites viewers to explore Armenia with all five senses, positioning the country as an essential destination for global travelers.
