See’s Candies, the iconic American chocolate company renowned for its century-old tradition and iconic motto “Quality Without Compromise,” has opened its first store in Armenia—marking the brand’s inaugural boutique in Europe, reports Zartonk Media.
The new store is now open and welcoming visitors at 1 Italy Street, located within the Best Western Plus Congress Hotel complex. The boutique in Yerevan is the brand’s exclusive official representative in Armenia. Customers will discover both See’s classic collections and innovative new flavors, along with monthly rotating assortments that ensure every visit offers a fresh and unique experience.
For over 100 years since 1921, See’s Candies has delighted millions with its wide range of chocolates and sweets, remaining faithful to the principles that built its reputation: uncompromising quality, pure enjoyment, and traditions that transcend time.
“We are excited to introduce See’s Candies, a beloved American tradition, to Armenia. With the second-largest Armenian diaspora in the United States, many Armenians are already familiar with and appreciate the brand. See’s Candies has long been a cherished gift brought to relatives in Armenia, and now that tradition continues locally. Our first flagship store is located in the BWP Congress Hotel Yerevan complex, and we plan to expand to more locations in the future. Our product lineup includes seasonal specials, ensuring that customers can always look forward to new and exciting flavors,” said Regional Marketing Director Rudolph Gabrielyan.
See’s Candies is celebrating a significant milestone by introducing the richness of its chocolate to Armenia, along with over a century of cherished values and traditions.
About See’s Candies
Founded in 1921 in Los Angeles, California, See’s Candies started as a small family-owned business when Mary See and her son, Charles, opened their first shop. Using Mary’s original homemade recipes, the brand quickly grew into a national treasure and has since become a global symbol of American confectionery, celebrated for its handcrafted quality and timeless flavors.
Today, See’s operates hundreds of shops across the United States and distributes worldwide through its franchise and retail network. Known for its handcrafted chocolates, seasonal collections, and uncompromising standards, See’s has become an enduring symbol of American confectionery. The brand continues to thrive under its iconic motto “Quality Without Compromise,” delighting generations of chocolate lovers for more than a century.
