Armenian-owned candy brand Chili Chews has launched its limited-edition Valentine’s Day packaging at Target, a prominent U.S. retail giant, now available in all 1,890 Target stores across the U.S., reports Zartonk Media.
The seasonal release features Chili Chews’ fan-favorite Strawberry Bites, rolled out across Target’s major, high-traffic locations throughout the U.S. The Valentine’s Day edition is also available for purchase online at Target.com.
Founded in Los Angeles during the height of the COVID-19 pandemic by Armenian-American entrepreneurs and best friends Vicken Kejejian and Shant Reganyan, proud alumni of Ferrahian High School’s Class of 2016, Chili Chews has since grown into a national success story. The brand has landed in major retailers and built a loyal customer base around its signature sweet, sour, and spicy flavor profile.
This Valentine’s Day release marks another major milestone for the brand, continuing its expansion within Target following its successful nationwide rollout earlier this year. With strong community support, seasonal launches like this one play a key role in securing long-term shelf space at major retailers.
Known for its bold flavors and vibrant branding, Chili Chews continues to expand its footprint through strategic retail partnerships and seasonal launches, strengthening its presence within major national chains.
“As Armenian-Americans, seeing Chili Chews continue to grow at Target is incredibly meaningful to us. This Valentine’s Day launch is another special milestone, and it wouldn’t be possible without the early and continued support of our Armenian community. Your belief in us has played a major role in our journey, and we’re truly grateful. We hope everyone continues to support Armenian-owned brands by picking up Chili Chews at Target stores nationwide or online at Target.com,” said Chili Chews founders Vicken Kejejian and Shant Reganyan to Zartonk Media.
Zartonk Media is encouraging Armenian-Americans to pick up Chili Chews’ Valentine’s Day Strawberry Bites as a festive gift for their loved ones and to support Armenian-owned brands by shopping at Target stores nationwide or ordering online at Target.com. Customers can use the Target store locator to find their nearest location.
