Armenia welcomed 334,396 tourists in August 2025, an 11.1 percent increase compared to August 2024, when 300,919 visitors arrived in the country, setting a new monthly record. In the first eight months of the year, a total of 1,505,123 tourists visited Armenia, surpassing the 1,484,684 recorded in January–August of the previous year, according to the Tourism Committee of the Ministry of Economy.
The highest number of tourist arrivals during this period came from Russia (609,249 individuals or 41%), followed by Georgia (188,386 individuals, 13%) and Iran (117,173 individuals, 8%). The top ten source countries also included the United States (42,717; 3%), China (28,885; 2%), France (24,501; 2%), Germany (20,788; 1%), India (19,203; 1%), Ukraine (17,405; 1%), and the Philippines (15,490; 1%).
By gender, about 60 percent of arrivals were men and 40 percent women. In terms of age distribution, the majority of tourists were working-age adults, with the largest groups between 25 and 44 years old.
Economy Minister Gevorg Papoyan highlighted the growth in a Facebook post, noting that August brought 33,477 more visitors than the same month last year. He stressed that the record numbers reflect Armenia’s strengthening position as a regional travel destination.
Armenia’s growing popularity is also reflected in international rankings. According to TASS, citing data from the hotel and apartment booking platform Ostrovok, Armenia ranked among the top ten most sought-after summer vacation destinations for Russian travelers in 2025. The list also included Belarus, Turkey, Abkhazia, Georgia, Kazakhstan, Thailand, Italy, Uzbekistan, and China.
Armenia experienced a 55 percent surge in bookings compared to the previous summer, the highest growth among CIS nations after Kazakhstan, which recorded the largest increase in hotel reservations. Other regional destinations such as Georgia (+37%), Kyrgyzstan (+27%), and Uzbekistan (+16%) also saw growth. Among European countries, France registered the most significant rise (+21%), while Vietnam led in Asia with a 35 percent increase.
Tourism data also show the broader context of Armenia’s growth. Annual arrivals were 1.89 million in 2019, dropped sharply to 375,000 in 2020 due to COVID-19, rose to 870,000 in 2021, reached 1.67 million in 2022, and peaked at 2.33 million in 2023 before settling at 2.2 million in 2024. The 2025 figure of 1.5 million covers only the first eight months of the year, signaling strong momentum toward another high annual total.
