Armenia welcomed over 1.17 million tourists between January and July 2025, according to data released by the Tourism Committee. The figure stood at 1,170,727, slightly below the 1,183,765 recorded during the same period last year.
In July alone, 263,592 tourists visited Armenia, up from 237,603 in July 2024. The July 2025 figure also marked the highest monthly total since 2019, surpassing 255,706 in July 2023, 188,856 in July 2022, 105,127 in July 2021, and 202,322 in July 2019.
Russia remained the largest source of inbound tourism, accounting for 452,984 arrivals, or 39% of the total. Georgia followed with 158,121 tourists (14%), while Iran ranked third with 96,617 visitors (8%).
Prime Minister Nikol Pashinyan noted that tourism in Armenia is experiencing its best times. He highlighted record arrivals for the months of May, June, and July 2025, which saw 181,436, 215,253, and 263,592 tourists respectively. He described this as evidence that the future envisioned years ago has already become reality for Armenia’s tourism sector.
Despite July’s increase, overall tourist flows have been on a downward trend since 2024. According to official statistics, Armenia received 2,208,179 foreign visitors last year, a 4.7% decrease compared to 2023. In the first half of 2025, arrivals totaled 907,135, marking a further 4.1% decline.
The Ministry of Economy attributes the slowdown primarily to a decline in Russian visitors, who traditionally represent the largest share of arrivals. Russian tourists accounted for 42.5% of entries in 2024, down from 49.1% in 2023.