Kanye West’s “Ararat” Yeezy Foam Runners sold out within minutes of releasing on YeezySupply.com at a retail price of $75.
Yesterday, Kim Kardashian’s husband Kanye West announced the release of his new Yeezy’s. He’s given them the name “Ararat” after the historic Armenian mountain.
Reportedly made of algae, the molded foam footwear option features an all-white tone. The one-piece design expresses lattice segments and cut-out side portions. Moving lower the sole section of the shoe is sculpted to create a seamless transition from the upper, per HypeBeast. Priced at $75 USD, the YEEZY “Ararat” Foam Runners were available on YeezySupply.com but sold out within minutes.
Despite lying outside the borders of the modern Armenia, Ararat has historically been associated with Armenia. It is widely considered the country’s principal national symbol and brand. The image of Ararat, usually framed within a nationalizing discourse, is ubiquitous in everyday material culture in Armenia. According to ethnographer Tsypylma Darieva Armenians have “a sense of possession of Ararat in the sense of symbolic cultural property.”
Ararat is known as the “holy mountain” of the Armenian people.