Kim Kardashian’s husband Kanye West has announced the release of his new Yeezy’s. He’s given them the name “Ararat” after the historic Armenian mountain.
Ararat is Despite lying outside the borders of the modern Armenia, Ararat has historically been associated with Armenia. It is widely considered the country’s principal national symbol and brand. The image of Ararat, usually framed within a nationalizing discourse, is ubiquitous in everyday material culture in Armenia. According to ethnographer Tsypylma Darieva Armenians have “a sense of possession of Ararat in the sense of symbolic cultural property.”
Ararat is known as the “holy mountain” of the Armenian people.